Tech-Trans helped Shanghai Tower build a "One-Stop Commercial Service Platform" that integrates cross-domain data to enable targeted marketing and automated financial settlement, propelling the company into the fast lane of business development.
A separate mini program for each business format, making it difficult to drive traffic between them?
Business systems built separately, with marketing, operations, and maintenance costs continually rising?
Data assets trapped in silos, preventing them from being effectively integrated to guide intelligent operations?
Traditional manual accounting, struggling to keep pace with connected retail scenarios?
...
Faced with all these obstacles to the rapid growth of commercial complexes. So, what is the best way to overcome these challenges and transform?
Why not try the "ALL-IN-ONE" approach?
See how Tech-Trans's One-Stop Commercial Service Platform breaks down "information silos"
Helping Shanghai Tower build a foundation for digital and intelligent transformation, driving rapid business growth
1 Connecting All Business Formats: Driving Cross-format Customer Flow to Enhance the User Experience
As commercial complexes continued to innovate their business formats, the previous approach to supporting business operations was to deploy, operate and maintain a separate mini program for each new format. This “siloed” system architecture resulted in duplicated spending on IT development and marketing promotion.
Moreover, their independent operation meant that there was little connection between the mini programs. If a user visited the office tower and used only the parking payment mini program, they would be retained solely as a parking service user, making it difficult for them to discover that Shanghai Tower actually had many other diverse business formats. This squandered an excellent opportunity for the businesses to drive customer traffic to one another. In addition, because loyalty points were not interoperable, among other reasons, users could not enjoy the consolidated points benefits offered by the unified membership program, significantly diminishing the user experience.
Today, Shanghai Tower has joined forces with Tech-Trans to chart a new strategic course for digital and intelligent transformation, jointly creating a One-Stop Commercial Service Platform that embodies the brand's identity. All users need only log in to the “Shanghai Tower 632” mini program to explore a wide range of offerings, including sightseeing and dining, high-end hotels, an online shopping mall, cultural and tourism experiences, limited-time promotional campaigns, and membership points and benefits.
At the same time, all business offerings serve as digital touchpoints, consolidating user traffic and benefits on a unified platform. This helps refine every aspect of the customer experience across the People–Product–Place Framework, enables business lines to drive traffic to one another, and effectively builds the brand's private-domain traffic pool.
2 Breaking Down Data Silos to Gain Comprehensive Insight into Member Needs
As Shanghai Tower's business operations continued to expand, information and data across channels could not be synchronized, exchanged, or mutually recognized in real time. Consumer transactions across different retail scenarios therefore created barriers to data sharing, imperceptibly causing a loss of data assets for the entire group.
Therefore, based on Shanghai Tower's operational scenarios, Tech-Trans custom-built a "One-Stop Commercial Service Platform" that comprehensively integrates its diverse online and offline business formats and connects disparate data across multiple operations, including ticketing, dining, retail, parking, payments, orders, e-invoicing, mobile channels, customer service, cards and vouchers, and membership management, thereby establishing a "Group Cockpit" that delivers greater informational value and building a consumer-facing, data-driven, operations-oriented cross-domain consumer operations system.
After accumulating, cleansing, and aligning omnichannel user data, the Data Middle Platform will be integrated with the Marketing Middle Platform to enable refined member operations. By integrating member data retained across all channels—including consumption, behavioral, preference, transaction, campaign, and offline data—the platform will gain a 360-degree understanding of member behavior, develop comprehensive member profiles, and identify member needs more precisely. This will more effectively guide the marketing department in planning a series of marketing initiatives that foster positive interactions with members, shifting members' purchasing behavior from transaction-oriented to relationship-oriented, building brand competitiveness and differentiation, increasing repeat purchase rates throughout the member lifecycle, and creating a closed-loop consumption cycle.
3 Automated Financial Settlement: Robust Support for Rapid Business Growth
With complex business formats, diverse accounting requirements, and heavy marketing demands, manually calculating promotional prices across multiple campaigns—especially under complex rules governing offer stacking and mutual exclusion—can easily cause certain scenarios to be overlooked and even result in financial losses. So, it's time to say goodbye to manual accounting!
Tech-Trans's One-Stop Commercial Service Platform offers convenient financial accounting capabilities by integrating and connecting online payment channels, bank card payment channels, and card and voucher payment interfaces, as well as systems for retail point of sale (POS), orders, ticketing, and e-invoicing. As payment data is consolidated in the Data Middle Platform, the platform centrally supports inventory sharing, bundled sales of cards and vouchers, refunds and ticket returns, product bundle sales, order splitting, and other operations. It automates accounting across the entire process of payment collection, ledger posting, and invoice issuance, simplifies subsequent reconciliation, improves the efficiency and accuracy of financial operations, and generates clear, easy-to-read billing statements and reports, effectively supporting rapid business growth.
Shanghai Tower
Located in the heart of the Lujiazui Finance and Trade Zone in Pudong, Shanghai, Shanghai Tower combines business, office, hotel, retail, entertainment, sightseeing, and convention and exhibition functions in a single supertall building. With a total height of 632 meters, it is currently the tallest building in China and the second tallest in the world. It is also the world's only supertall building over 400 meters to hold U.S. LEED Platinum certification and China's Three-Star Green Building Design Label while implementing green operations. It is the first high-rise over 600 meters built by the Chinese people and stands as a culmination of the tremendous progress in Chinese manufacturing and engineering construction, as well as the achievements of urban modernization, since the reform and opening up.
Going forward, Tech-Trans will continue to help Shanghai Tower embrace further digital challenges and innovations, respond more rapidly to evolving business scenarios, and meet its asset management needs, while using operational data to continuously refine intelligent operations and contributing to its continued prosperity and digitalization.
About Tech-Trans
Founded in 1986, Tech-Trans has focused on commercial digitalization for 40 years. To date, the company has delivered more than 3,000 commercial projects, with over 100,000 POS terminals installed. Its business covers a wide range of formats, including commercial complexes, airport retail, cultural and tourism districts, and chain brands. Its clients include more than 1,000 enterprises, such as Capital Airports Holdings Co., Ltd., Beijing Capital Group Co., Ltd., China Resources Land Limited, Greentown China Holdings Limited, Wangfujing Group Co., Ltd., Douyin, China CITIC Bank Corporation Limited, and Industrial and Commercial Bank of China Limited.
Its product portfolio spans Commercial ERP, CRM, Smart POS, Data Middle Platform, Customer Data Platform (CDP), Precision Marketing Platform, Data Asset Management Platform, and Business Intelligence (BI) analytics, together with digital-intelligent construction, upgrade and transformation services.