Hangzhou Future Sci-Tech City, one of China's four future sci-tech cities, is located in the core area of the Hangzhou West Science and Technology Innovation Corridor and at the heart of Yuhang District, known as "Zhejiang's No. 1 economic district." Like a "heart," it supplies this great innovation artery with fresh blood for innovation. Within this smart city, Hangzhou Euro America Financial City (EFC), positioning itself as a super unicorn hub spanning one million square meters, has been steadily advancing commercial development through IT enablement and digital and intelligent transformation as a strategic initiative, working closely with Tech-Trans to build an efficient, international business management platform, continuously enhancing its commercial asset management capabilities and serving as a pioneering trial for Hangzhou Future Sci-Tech City's exploration of measures for high-quality development.
Hangzhou Euro America Financial City (EFC)
Euro America Financial City (EFC), the only Zhejiang Province "411" key project in Hangzhou Future Sci-Tech City, was developed by bringing together the best of world-class city-building concepts and is currently the largest project in Hangzhou to have received U.S. LEED Gold precertification. The project has a total gross floor area of nearly 1 million square meters and brings together EFC LIVE Euro American Plaza, five-star hotels and international apartments, modern, high-end, eco-friendly urban residences, and other components to create an authentic European-American lifestyle and a Silicon Valley-style office ecosystem. Surrounded by emerging industries such as the digital economy, the Internet of Things, new finance, communications technology, and biomedicine, and home to a number of Fortune Global 500 companies, EFC is charting a blueprint for scientific and technological innovation in Hangzhou Future Sci-Tech City, striving to become Hangzhou's third city center of the future and a golden calling card for the city's technology sector, with innovation in its DNA.
Euro America Financial City (EFC) X Tech-Trans
Strategic Practice in Smart Commercial Management
Based on an in-depth analysis of the current business operations and specific needs of Euro America Financial City (EFC), Tech-Trans provided Hangzhou Euro America Financial City (EFC) with an integrated smart commercial management solution combining Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM), helping its office buildings, retail properties, hotels, apartments, and other assets achieve a leap forward in IT-enabled, digital and intelligent management that covers all scenarios and the full cycle on a one-stop basis, establish closed-loop management spanning front-end tenant acquisition and leasing to back-end operational services, and demonstrate an international standard of commercial management.
Focusing on the Driving Force of Commercial Innovation
Strengthening the Foundation with IT-Enabled Platform Management and Control
As successive groups of Fortune Global 500 companies established a presence there, Euro America Financial City (EFC) urgently needed standardized business operations and efficient tenant acquisition and leasing management. In response, Tech-Trans closely aligned its work with frontline business needs and helped EFC rapidly launch an ERP-based digital commercial property operations management system, enabling granular management and control across tenant acquisition and leasing operations, finance, property management, and other processes. For EFC, building this platform was a strategic move to support business innovation through management innovation and make commercial resources central to its development.
With multiple functional modules, including tenant acquisition and leasing operations management, tenancy management, financial management, and data reporting, the system enables efficient frontline operations, online processing, and unified management across business formats, and on this basis delivers real-time, integrated, and granular management of the entire project, thereby supporting decision-making and analysis for commercial property operations and strengthening the capability to deliver value-added services to high-end clients. The platform is now helping EFC provide high-quality services to support a large number of key projects and key enterprises in establishing their presence at EFC.
Efficient Management and Control · An Intelligent Full-Lifecycle Supervision System
After adopting Tech-Trans's ERP-based digital commercial property operations management system, EFC can comprehensively monitor and manage, at any time, the entire process covering the project's tenant acquisition plans, tenant acquisition negotiations, tenant acquisition workflows, and tenant acquisition analysis; in particular, it exercises regulated, standardized, and granular control across multiple stages, including approval, monitoring, management, early warning, and evaluation, thereby creating a closed-loop tenant acquisition and leasing management process, ensuring proper control over process timelines and key milestones, keeping every stage of the project's tenant acquisition and leasing operations on track, and greatly improving the efficiency of follow-up on tenant acquisition projects.
Real-Time Alerts · Granular Management of Operating Metrics
In addition to quantitatively monitoring day-to-day operating metrics for tenant acquisition, the platform can provide early warnings of anomalies in core performance indicators such as the vacancy rate, tenant withdrawal rate, and rent-to-sales ratio, enabling timely assessment of each store's operating performance, ongoing optimization of the tenant mix as appropriate, and the formulation of sound operating measures accordingly to ensure the long-term, stable operation of the commercial project. In addition, various intelligent reports covering sales, finance, and tenancy can be downloaded with a single click, providing managers with a foundational tool for in-depth analysis of tenant acquisition data, so they can adjust tenant acquisition strategies in a timely manner and improve the tenant acquisition success rate.
Improving Tenant Acquisition Conversion Rates · Building Resource Databases
The platform can help Euro America Financial City (EFC) build its own databases of projects, customers, and brand resources, accumulate intangible assets, gain the initiative in tenant acquisition negotiations, strengthen synergies between project tenant acquisition and brand resources, further improve tenant acquisition conversion rates, and efficiently achieve tenant acquisition targets.
Enhancing the Efficiency of Digital Membership Operations to Create a Premium Lifestyle Circle for Elites
As an upgraded international mixed-use complex, Euro America Financial City (EFC) is committed to creating a premium lifestyle circle for elites, catering to Fortune Global 500 companies and high-caliber talent from China and abroad. Against this backdrop, Tech-Trans also developed a Customer Relationship Management (CRM) digital membership management platform for EFC as part of this solution, enabling closed-loop customer lifecycle management and integrating resources across all business lines to deliver an exceptional membership experience for elite customers, attract followers and drive traffic through a decentralized approach to build brand reputation, and continuously improve user conversion, successfully connecting the entire membership management and marketing value chain and enabling its efficient operation.
EFC Rendering
The launch of the digital membership management platform will bring the following operational benefits to EFC:
Unified membership operations: This enables unified member operations across multiple WeChat Official Accounts, including EFC LIVE, Euro America Financial City (EFC), and Euro America Financial Hub, while integrating and consolidating member data from different business segments, including retail, office buildings, apartments, and residential properties. It breaks down member information silos, creates a unified member database, and establishes a 360° member view to facilitate member analysis and tiered management, delivering an exceptional member experience for members across different tiers.
EFC LIVE WeChat Official Account
Multi-system Integration: Tech-Trans has now connected the interfaces of EFC's parking, footfall monitoring, finance and other systems, enabling a range of smart services spanning parking, membership and marketing, and creating an ideal experiential environment. Moreover, this cross-system integration enables member points data from all channels to be shared and mutually recognized across different business scenarios, providing users with more options for redeeming points and benefits earned through spending and delivering an optimal user experience.
Data-Driven Precision Conversion: The system can accumulate member data, establish a Single Customer View (SCV), and build member profiles to help EFC's operations team access useful customer data, analyze and gain insight into customers' actual needs, and make intelligent decisions. It can then segment and tag members according to their tiers and deliver different marketing campaigns to them, strengthening EFC's targeted member marketing capabilities.
Diverse Marketing Tools: In addition to basic features such as member information management and membership rule management, the system also supports a variety of marketing capabilities for member acquisition and activation, including cards and coupons, gift giving, free gifts with qualifying purchases, and points redemption for cash discounts, helping Euro America Financial City (EFC) achieve organic membership growth.
Strong Social Engagement: Through the WeChat Official Account platform, Tech-Trans delivered front-end application features for EFC members, including online registration, points redemption, event registration, receipt-based points accrual, check-ins, and a spin-the-wheel feature, creating multidimensional connections with consumers and fostering strong social engagement.
EFC LIVE Member Rewards Mall
Empowerment through intelligent transformation, deeper strategic focus, and commercial value innovation. Today, EFC has already completed a transformation in both its "height" and "depth." In response to the needs of the times and the city's innovative development, it has pursued exploration and management upgrades aligned with these needs, and has clearly found the right direction. We believe that, with the successful launch of this integrated "ERP+CRM" smart commercial management solution, EFC's commercial development may advance rapidly, and EFC may establish more effective interactive connections with high-end lifestyle communities. Tech-Trans will also continue to deliver more professional digital and intelligent management solutions, providing momentum through digital and intelligent transformation and IT enablement for EFC to build an "Asia's New Silicon Valley" commercial center, and helping EFC reach new heights.
About Tech-Trans
Founded in 1986, Tech-Trans has focused on commercial digitalization for 40 years. To date, the company has delivered more than 3,000 commercial projects, with over 100,000 POS terminals installed. Its business covers a wide range of formats, including commercial complexes, airport retail, cultural and tourism districts, and chain brands. Its clients include more than 1,000 enterprises, such as Capital Airports Holdings Co., Ltd., Beijing Capital Group Co., Ltd., China Resources Land Limited, Greentown China Holdings Limited, Wangfujing Group Co., Ltd., Douyin, China CITIC Bank Corporation Limited, and Industrial and Commercial Bank of China Limited.Its product portfolio spans Commercial ERP, CRM, Smart POS, Data Middle Platform, Customer Data Platform (CDP), Precision Marketing Platform, Data Asset Management Platform, and Business Intelligence (BI) analytics, together with digital-intelligent construction, upgrade and transformation services.