Project Introduction
Beijing Capital International Airport was built in 1958 and has been in operation for over 50 years. Its annual passenger throughput has increased from 1.03 million in 1978 to 86.1283 million in 2014, ranking first in Asia and second globally.
Beijing Capital International Airport, located in Shunyi District, Beijing, China, is China's air gateway and an important window for external exchanges. In the "2015 World Top 100 Major Airports Ranking" released by the authoritative international civil aviation certification agency Skytrax, it ranks 10th on the list.
The Tech-Trans system can adapt to the special nature of airports, build targeted information management platforms, collect data and integrate data interfaces under any business model, and meet diverse operational and management needs.
Information Management Requirements for Beijing Capital International Airport
The growth of airport passenger throughput, changes in airport business management ideas, changes in rent accounting and financial processes caused by the new franchise contract, and the requirements of the mobile Internet era for system technology updates all require the airport to upgrade the original system to meet the airport business needs that the original commercial system cannot meet after seven years of operation.
We need to build a membership management system to manage the huge passenger throughput of the capital airport, and to explore and analyze the potential value of short-term stranded passengers at the airport;
Selecting suitable merchants to enter airport shops requires precise and effective data analysis as support;
As one of China's important external windows, Capital International Airport needs to provide relevant solutions to deal with the multi currency transactions and complex classified tax policies involved in commercial activities within the airport;
In response to the characteristic of passenger flow from different regions around the world, airport merchants need to provide mail order or remote pickup services for customers;
Flexible data interfaces for various convenient service apps that need to be added to meet demand.
The core value of Tech-Trans Shopping Center solution in the informationization application of Capital Airport
We have integrated the membership management system and obtained sales and membership data from a large number of merchants under the jurisdiction of the Capital Airport through multiple channels, supporting the data analysis required for membership marketing management and ultimately achieving the goal of improving consumer conversion rates and repeat purchase rates;
Provide visual BI report functions to ensure the timeliness, effectiveness, and accuracy of data collection and analysis, while enriching the image display forms of reports to help enterprises optimize marketing strategies and enhance operational capabilities;
A comprehensive merchant management platform and flexible business terms and contract management system, while facilitating management operations, comprehensively monitor and manage the entire process of merchants and shops from entry to operation (including shop management, commodity inventory management, and other aspects), helping enterprises improve their own management level and increase economic benefits;
It provides offline POS machines and online Internet payment methods, and has cross currency payment and settlement functions to realize universal deposit and withdrawal, point exchange and other operations, providing customers with a perfect experience, but also providing guarantees for enterprises to speed up capital turnover and improve capital utilization;
Introducing a new O2O marketing concept, achieving automatic inventory adjustment in the order review process, supporting pre-sale order sales mode, realizing online pre order and offline pickup shopping methods, and meeting the shopping needs of airport customers; At the same time, it provides a mobile app platform that realizes self-service and convenience of services such as timed lounges, currency exchange, car rental, communication equipment rental, and leisure SPA, enhancing customers' consumption experience;
By adopting the fusion and integration middleware technology, over 70 data interfaces of the Capital Airport are seamlessly connected, comprehensively integrating resources, ensuring the integrity and consistency of basic commercial data, and improving the mutual transmission and interoperability of information with the airport's internal systems.
About Tech-Trans
Founded in 1986, Tech-Trans has focused on commercial digitalization for 40 years. To date, the company has delivered more than 3,000 commercial projects, with over 100,000 POS terminals installed. Its business covers a wide range of formats, including commercial complexes, airport retail, cultural and tourism districts, and chain brands. Its clients include more than 1,000 enterprises, such as Capital Airports Holdings Co., Ltd., Beijing Capital Group Co., Ltd., China Resources Land Limited, Greentown China Holdings Limited, Wangfujing Group Co., Ltd., Douyin, China CITIC Bank Corporation Limited, and Industrial and Commercial Bank of China Limited.
Its product portfolio spans Commercial ERP, CRM, Smart POS, Data Middle Platform, Customer Data Platform (CDP), Precision Marketing Platform, Data Asset Management Platform, and Business Intelligence (BI) analytics, together with digital-intelligent construction, upgrade and transformation services.